Andrew Zerudi
Co-host · SE Ranking
Podcast & Interview
Key takeaways
- 4:06Callum generated $100,000 in revenue as a side hustle within 12 months by becoming obsessed with SEO after losing DJ gigs during the pandemic.
- 5:07Auto Media Group grew to 42 clients in 14 months by prioritizing systems, processes, and authentic communication of client wins rather than traditional sales.
- 15:18Building a fully in-house remote team across India, Pakistan, Brazil, Japan, Philippines and Australia allows access to top talent while maintaining quality control and value alignment.
- 21:27AI should be used to speed up and repurpose SEO work—transforming single pieces of content into blogs, shorts, LinkedIn posts, and thought leadership through automation—not replace human strategy.
- 22:29Service-based businesses leave significant revenue on the table by not automating reminders (like annual car maintenance) and leveraging existing customer data for repeat sales.