Andrew Zerudney
Content Marketer · SE Ranking
Podcast & Interview
Key takeaways
- 2:02Ryan launched SMA Marketing in 2008 during the financial crisis by accident—starting with video work and pivoting to SEO when a client paid him to figure out local law firm marketing through his MySpace booking experience.
- 9:09A foundational client from 2010 who is still with the agency today became a confidence builder because Ryan positioned himself as a partner with a win-win solution rather than as a desperate vendor seeking business.
- 12:12Instead of fixing his weaknesses, Ryan hired specialists for areas he wasn't strong in (like HR and content management), allowing the team to excel in their strengths rather than being mediocre across multiple areas.
- 14:14SMA Marketing intentionally stays small and nimble, specializing in SEO, content, and inbound strategy rather than offering every service, using a hummingbird logo to represent quick, strategic, agile movements on high-impact tasks.
- 20:19Ryan's faith-driven values—viewing all humans as inherently valuable and created in God's image—fundamentally shape his business decisions, client partnerships, team protection, and charitable giving through interest-free microloans to small businesses globally.