Barry Schwartz
Editor · Search Engine Roundtable

Short-Form Video
Key takeaways
- 0:00Google is positioning AI Mode as the new default for search, evidenced by its appearance in autocomplete suggestions.
- 0:40ChatGPT's referral traffic is growing at 1.5% month-over-month, but still trails Google significantly in market share.
- 1:0191% of SEOs report that clients are already asking about AI search visibility, making it no longer optional.
- 1:0175% of companies handle AI search within existing SEO teams rather than with dedicated specialists, creating an opportunity for early adopters who build proper monitoring and process infrastructure.