Crystal Carter
Key takeaways
- 3:02Wix is the only CMS to serve as an official signatory on the agentic commerce protocol, allowing direct purchasing through OpenAI and actively shaping protocol development.
- 5:02Websites must be designed for agents to take actions, not just view content—having a place to buy products is now essential for e-commerce sites.
- 5:02Teams should immediately configure MCP and maximize tool connectivity rather than waiting, following a 'stay ready so you don't have to get ready' approach.
- 7:02llms.txt rates moderately important (4–5 out of 10) for agent-building use cases, with Google, Anthropic, and AWS all recommending it for agent grounding and guidance.
- 4:02Wix has launched a ChatGPT integration using Wix Harmony's agentic web developer that allows users to build websites directly within ChatGPT.
Questions Crystal Carter answered
Yes, agentic AI is here with multiple protocols (UCP, ACP, A2A, MCP, NL web) being developed to lay foundations for an agentic web where agents can autonomously make decisions and take actions. Wix has become the only CMS official signatory on the agentic commerce protocol.
It provides more visibility levers for users. Wix recently launched a tool in ChatGPT using Wix Harmony's agentic web developer, allowing users to build websites directly within ChatGPT.
Teams should prioritize setting up MCP configuration immediately and maximize connectivity to different tools users need. Take a 'stay ready so you don't have to get ready' approach, especially if you're in markets where this technology is still rolling out.
Agents do stuff on websites, not just view them. If your website only says 'we sell bananas' with no place to purchase, you need to create functionality for users to buy those bananas.
Clothes. Crystal doesn't buy clothes online because she needs to try them on, feel the fabric, and see what's going on in person.
In Crystal Carter's words
“We're essentially laying the foundations for the agentic web, for a web where agents can actively go forth and make decisions and do stuff.”
“If you have a website that just says 'We sell bananas' and there's no place to buy the bananas, then you should make a thing for people to buy bananas.”
“I'm somebody who thinks that it really comes down to experimentation. You should be experimenting. It's called web development, not web establishment. Try new stuff.”