Dana DiTomaso
3 episodes
Questions Dana DiTomaso answered
Experts highlight bottom-funnel transactional focus as the primary surviving tactic, with digital PR emerging as a viable top-funnel alternative. Product page optimization would remain critical.
Which SEO Tactic Survives in an AI-Only World?0:00 · with Ross Hudgens, Jamie Indigo
While schema markup would remain part of a comprehensive SEO approach, it would not be a top priority initially since AI overviews don't currently read schema effectively. Implementation would likely become important once AI systems begin to parse schema data.
AI search traffic is much smaller than expected, typically reaching only 10% at maximum even for organizations like higher education institutions where it performs best.
In Dana DiTomaso's words
“The only thing that might give us pause is prioritizing schema only because AI overviews don't seem to read schema all that much yet, but we would still do it.”
“It's synthetic. It's simulated. So how much value is there really in a simulated test versus focusing on what your users actually experience?”
“The most I've seen is 10%. And that was for a higher education institution, which makes sense. It's not as much as you think it is.”