Dixon Jones
Key takeaways
- 2:35Sustainable link building in 2025 focuses on integrated digital PR and brand mentions (citations) rather than individual domain authority metrics; 96.5% of web content receives no traffic, making quality over quantity essential.
- 20:51User experience and behavior (how users interact with pages) are now critical ranking factors; restructuring content based on user scroll patterns and table-of-contents jumps can yield 50% traffic increases within weeks.
- 24:56CTR (click-through rate) should be the focus, not just ranking position; top-ranking pages don't always receive the most clicks, and improving CTR can drive higher rankings independent of current position.
- 1:03:42Entity-based topic clustering replaces traditional keyword planning; create topic wheels connecting related entities and subtopics to establish topical authority and avoid duplicate, low-value content repetition.
- 29:12AI overviews appeared in 20% of tracked keywords as of November 2024 (up from 12% in August), with 60% of websites appearing in AI overviews also ranking in the top 10 organic results; brand mentions in training data are now as valuable as backlinks.
Questions Dixon Jones answered
Use tools like Grock (X's LLM with live Twitter data) to identify trending topics, but ensure they're semantically close to your existing business; build on foundational entities rather than chasing unrelated trends.
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 20251:20:02
Build a knowledge graph of your website's topics, then throw them into Google Suggest to identify semantic gaps; Inlinks provides automated topic planning and prioritization tools.
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 20251:22:04
Citations (brand mentions in context) are more important than backlinks; a backlink is a subcategory of citation; ensure brand is mentioned in the right context across multiple relevant sources.
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 20251:24:05