Garrett Sussman
Guest · Yoast
Short-Form Video
Key takeaways
- 0:00SEO teams face an ethical dilemma: doing sustainable practices may lose to competitors using shady manipulative techniques in the short term.
- 1:01We won't have year-over-year data for 3 years because everything is changing and it's impossible to predict or control.
- 1:01Traffic quality is increasing and CTR is rising even though overall traffic is dropping, indicating a fundamental shift in how SEO value is measured.
- 1:01Teams are actively rewriting their playbooks to understand where the pulse of SEO effectiveness is right now rather than relying on historical patterns.
In Garrett Sussman's words
“It feels very wild wild west. There are a lot of aspects of SEO and content strategy and content marketing that can manipulate these tools.”
Navigating AI's Wild West - is SEO broken or evolving? #seoadvice #seostrategy0:00
“It's a really tough conversation internally for teams right now of how to mitigate that. Do the right thing and not screw yourself over long term while maybe losing something in the short term.”
Navigating AI's Wild West - is SEO broken or evolving? #seoadvice #seostrategy0:00