Grace Leung
Key takeaways
- 1:46Mine real audience pain points and questions from forums like Reddit and Quora using search operators and SE Ranking's question research tool, then upload to ChatGPT with a reasoning model for detailed analysis of pain points, motivations, and knowledge gaps.
- 5:39Export 1,000+ keywords from SE Ranking, clean the data, and upload to ChatGPT to automatically group them into 3–5 prioritized topic clusters aligned with audience needs, with cluster priority ranked from 1 (highest relevance, lowest competition) to 3 (broad, competitive).
- 9:27Use SE Ranking's competitor comparison and top-ranking pages reports combined with ChatGPT analysis to identify content gaps—topics and keywords competitors rank for but you don't—then refine your topic clusters to capture high-value opportunities.
- 13:40Map each topic cluster to customer journey stages (awareness, consideration, decision) by uploading audience insights and refined clusters to ChatGPT, which generates content ideas covering all funnel stages with target keywords in table format.
- 15:46Check search intent for target keywords in SE Ranking's SERP overview to confirm top results use matching content formats (blog, video, infographic, Pinterest), then cross-reference with audience platform preferences to finalize distribution channels before creating a content calendar.
In Grace Leung's words
“Content strategy is a very important part of every successful online brand.”
How to Build a Content Strategy with AI (ChatGPT + NotebookLM Guide)0:00
“A good content strategy is to give you clarity on what content to create and where to distribute it to drive results for your business.”
How to Build a Content Strategy with AI (ChatGPT + NotebookLM Guide)0:23
“Not all topics should be addressed with equal priority. The topics highly relevant to your business with lower competition should be prioritized first as they represent the biggest opportunities for your business.”
How to Build a Content Strategy with AI (ChatGPT + NotebookLM Guide)6:11
“A customer journey has three key stages before someone becomes your customer: awareness—content that educates your audience about their problems; consideration—content that presents your business offerings as a solution; and decision—content that helps your audience take action.”
How to Build a Content Strategy with AI (ChatGPT + NotebookLM Guide)14:21
“With AI and SEO tools, you can now quickly create a strategic content plan that aligns with your target audience needs.”
How to Build a Content Strategy with AI (ChatGPT + NotebookLM Guide)18:27