Lazarina Stoy
2 episodes
In Lazarina Stoy's words
“Only focus on the business-critical output metrics and the input metrics that your team are responsible for impacting. In short, prioritize simplicity and relevance.”
How SEO Pros Build Looker Studio Reports that Influence Strategy3:18
“Making dashboards accessible to different stakeholder groups is challenging, but confusion can be minimized by making sure each dashboard has supporting documentation, clear and accessibly-written titles and chart descriptions, and annotations are indeed added.”
How SEO Pros Build Looker Studio Reports that Influence Strategy2:13
“Set up robust data validation and anomaly detection systems, outside of your Looker Studio dashboards that pull data directly from the data sources. This will alert you to potential issues before the reports reach your clients.”
How SEO Pros Build Looker Studio Reports that Influence Strategy6:28
“Effective data visualization helps you quickly grasp complex information, making it easier to spot trends and anomalies. Ensure your visualizations are clear and intuitive, so that stakeholders can understand the data at a glance.”
How SEO Pros Build Looker Studio Reports that Influence Strategy9:33
“Output metrics are what the client cares about and how we measure performance. They are backward-looking and they show us what happened.”