Martha van Berkel
Technical SEO Expert
Short-Form Video
Key takeaways
- 0:00LLM.ext and basic text rendering may become unnecessary as AI systems become sophisticated enough to infer content without explicit markup.
- 1:02Synthetic AI ranking tests and simulated metrics often consume significant budget despite questionable value compared to measuring real user experience.
- 1:02Technical SEO professionals should reconsider prioritizing simulated test environments when actual user behavior data is available and more actionable.
In Martha van Berkel's words
“I'm just like a big believer that AI is really smart, and so why would we have to do like basic text rendering, right? Like they can infer things.”