Masha
Product Manager · SE Ranking
Webinar & Conference Session
Key takeaways
- 9:09AI Overviews can be tracked like a separate search engine using dedicated tools that monitor both brand mentions and source links within AI-generated summaries.
- 16:24SE Ranking provides presence metrics showing what percentage of your tracked keywords trigger AI Overviews and how many include your mentions or links.
- 18:27The organic-AI overlap metric reveals how much intersection exists between top 20 blue link results and sources cited in AI Overviews, helping determine if you need to optimize for both.
- 29:41LLM Research, coming soon, will track brand citations across ChatGPT, Gemini, and Perplexity, allowing month-over-month monitoring and head-to-head competitor comparison.
- 26:39Traffic dynamics from AI overview links show whether AI is driving new traffic or simply redistributing existing traffic from traditional search results.
In Masha's words
“Google's AI overviews are shaping the way search results look like and function. They're changing user behavior, visibility and generally the way we think about SEO.”
AI tracking tools: Monitoring every mention, link & traffic source (workshop)21:33