Matt Bailey
Key takeaways
- 1:45Export question-based keyword lists from SE Ranking and collect at least 2,000 contextually relevant keywords regardless of search volume to capture the broad topical landscape.
- 3:31Use ChatGPT to cluster keywords by topic, intent, and buying cycle (awareness, consideration, decision) to understand searcher needs at each stage of their journey.
- 3:50Identify outlier keywords and urgent, high-intent terms that reveal highly motivated searchers ready to convert—these drive both paid ads and specific content pieces.
- 5:06Create word matrices showing keywords that appear before and after your primary term to inform headline writing and H1 optimization.
- 1:02This workflow doubled organic clicks and increased conversions from 2% to 5% for Bailey's clients by matching content to actual searcher intent and market language.
In Matt Bailey's words
“The objective of keyword research is not simply to find the highest demand or the most searched keywords. That is a surface level approach. The objective is to know the market, the searcher, better than your client does.”
Keyword Research in 2025: Advanced SEO Workflow with SE Ranking + ChatGPT0:00
“Understanding how people search, the context of their words, their intent, needs, description, timing, and motivation—only then will you be able to create website content that moves searchers to become customers.”
Keyword Research in 2025: Advanced SEO Workflow with SE Ranking + ChatGPT1:02
“I want to capture the broad view of the topic which enables us to examine the many facets of searcher and market intent because I'm analyzing language and not numbers.”
Keyword Research in 2025: Advanced SEO Workflow with SE Ranking + ChatGPT2:04
“Treat the AI like the expert and interrogate it. Challenge it by asking specific questions to reveal more insights about your business. Treat this like a conversation about your keywords instead of a report and you'll be rewarded.”
Keyword Research in 2025: Advanced SEO Workflow with SE Ranking + ChatGPT3:04
“These organizational techniques allow you to evaluate a topic like a gemstone. Each facet uncovering additional insights that inform you about your target market, providing more understanding of the searcher intent and informational needs.”
Keyword Research in 2025: Advanced SEO Workflow with SE Ranking + ChatGPT5:06