Mike
3 episodes
Questions Mike answered
Rather than picking one category, Mike recommends cherrypicking low-hanging fruit: optimizing titles, meta descriptions, and URLs for content; building YouTube and Reddit mentions for brand authority (currently favored); and treating technical SEO as a longer-term project. Domain authority through social mentions is the fastest priority.
Where decisions happen in 2026: Google AI Mode & AI answer engines24:26
In Mike's words
“The internet is experiencing fragmentation in search like never before right now.”
Where decisions happen in 2026: Google AI Mode & AI answer engines1:02
“LLMs are really lazy—both OpenAI and Google are trying to save resources and provide the best experience possible while spending as little as possible.”
Where decisions happen in 2026: Google AI Mode & AI answer engines9:10
“Brand power, meaning how often your brand appears online, is something that teams are still getting used to.”
Where decisions happen in 2026: Google AI Mode & AI answer engines11:12
“With traditional SEO you don't want to focus on super big content pieces—now you reverse that and try to optimize your content to answer all possible questions the user would have.”
Where decisions happen in 2026: Google AI Mode & AI answer engines12:14
“If you take any keyword in Google, there's a 50% chance that in the top 10 you're going to see a social link.”
Where decisions happen in 2026: Google AI Mode & AI answer engines4:05