Ole Karpova
Sales Development Lead · SE Ranking
Webinar & Conference Session
Key takeaways
- 15:16AI Overviews now trigger on approximately 90% of Google searches, with zero-click searches increasing to 60% in 2024 (up from 26% in 2022), making traffic visibility a critical challenge.
- 14:15Despite rapid growth in AI engine adoption, AI-driven traffic currently accounts for less than 1% of total website traffic across all LLMs combined (ChatGPT, Perplexity, Gemini, Claude, Bing Copilot).
- 21:26Traffic from AI engines converts 23% better for informational queries and 300% better for commercial queries than average organic traffic, attracting highly motivated users already well-informed about topics.
- 52:22Link building is transforming into digital PR: LLMs show no direct correlation between backlinks and citation frequency, instead prioritizing mentions from authoritative media sources.
- 33:50Avoid creating generic top-of-funnel content; instead build deep, comprehensive coverage of narrow topics from multiple angles using proper structure, readability, and brand credibility to compete for AI citations.