Peter Mead

Head of SEO · Bring Performance

2 episodes

1:57:37
Webinar & Conference Session

Questions Peter Mead answered

How should link building evolve to prioritize meaningful connections over traditional metrics like domain authority?

Double down on digital PR and promotion alongside content development and technical SEO; focus on relevance and referral traffic rather than domain rating alone. Work on building brand exposure and branded links.

AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 20259:34

How should SEOs adapt their outreach tactics given AI-generated content flooding the web?

Use content marketing and digital PR to promote the brand alongside links; Google prioritizes brands, so focus on brand exposure, media coverage, and branded citations.

AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 202510:36

As Google increasingly emphasizes user content and entity-based search, how do you see link building evolving to prioritize meaningful connections over traditional metrics like domain authority?

Double down on digital PR, promotion, content development, and technical SEO. Work on all aspects together—brand exposure and entity recognition matter more than domain authority alone, especially in knowledge graph and entity-based search.

The Future of Link Building: Sustainable Strategies for 20257:16

With AI-generated content flooding the web, how should SEOs adapt their outreach tactics and ensure they're actually building quality links?

Focus on brand promotion and digital PR rather than competing on content volume. Use content marketing and entity optimization to build brand exposure and authority, which Google rewards even when facing AI-generated content proliferation.

The Future of Link Building: Sustainable Strategies for 20258:16

Can you discuss the growth of the knowledge graph and how it affects brand positioning and co-citations?

The knowledge graph has grown 33% and opened opportunities for brands through co-citations and entity references. Schema markup and proper entity optimization help align with knowledge graph data.

The Future of Link Building: Sustainable Strategies for 20259:17

In Peter Mead's words

“Link building is back in style, baby.”

AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 20253:26

“Google is in the business of dishing out penalties. You can see that Google goes after the biggest and the best. It's not shy.”

AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 20257:31

“Link building is back in style baby. I guess the question is: did it ever really go out of style?”

The Future of Link Building: Sustainable Strategies for 20251:02

“We do know that there are certain risks that get carried with link building. We do need links, but we want these links sustainably.”

The Future of Link Building: Sustainable Strategies for 20251:56

“Google is in the business of dishing out penalties. If you've seen anything that's been going on lately in the SEO world, you can see that Google goes after the biggest and the best.”

The Future of Link Building: Sustainable Strategies for 20256:15

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