Rejoice Ojiaku

Content strategist · SE Ranking

4 episodes

Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy

Build a topic-first SEO system that captures AI Overviews citations and organic rankings simultaneously using SE Ranking tools.

Webinar & Conference Session

7:02

Prompting ChatGPT to Create SEO Content (That Works!) with real E-E-A-T Signals

Learn to craft ChatGPT prompts that generate SEO content with authentic E-E-A-T signals without faking expertise.

Academy Lesson

2:05

SEO for AI and LLM: Maintaining A Unique, Consistent Brand Voice

Maintain brand voice and authenticity while using AI to scale SEO content creation.

Short-Form Video

1:53

AI SEO Content Writing: Blending AI Efficiency and Human Creativity

AI handles repetitive SEO tasks while humans bring creativity—the best content blends both [1].

Short-Form Video

Questions Rejoice Ojiaku answered

How do you match topics to intent through the customer journey and keep that up to date when AIO shrinks or reroutes queries?

Map topics across the customer journey stages using informational, navigational, transactional, and commercial intent. Examine what content types appear in AI answers for each keyword, then structure your content with CTAs and semantic clarity to match both awareness-stage information needs and decision-stage navigation intent.

Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy21:22

For repurposing content to fill cluster gaps like FAQs, steps, and comparisons, what's your go-to method that keeps entities consistent and avoids keyword cannibalization?

Think beyond the overarching topic—add modifiers and angles, such as seasonal variants ('makeup gift sets for Mother's Day'), product-specific angles, or business initiatives. This way you create new content without cannibalizing, because you're targeting related but distinct queries.

Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy25:28

In your content brief, which elements most often help win both AIO mentions and CTR improvements—questions, text flows, definitions, schema?

Include objective, intent definition, internal linking strategy, primary and secondary keywords, word count, competitor links, H1-H3 structure breakdown, and the specific prompts you want to rank for. Feed detailed briefs to copywriters so they have full SEO expertise and data context, not just vague instructions.

Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy27:32

Does using AI to write articles and blogs impact rankings? It's usually pretty clear AI is used even if you modify content to remove indicators.

Using AI to write blogs is not inherently bad—the issue is insufficient input. Provide AI with detailed content briefs including tone of voice, brand guidelines, EAT principles, and SEO standards. Iterate on outputs, feed AI well-structured prompts, and you'll get publishable quality that doesn't trigger spam signals.

Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy30:33

In Rejoice Ojiaku's words

“You can be visible but if you're not linked you're not getting clicks. That's the rule of thumb that you should have.”
Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy3:02

“This gives us real performance metrics. It answers what is working. It answers what content is AI friendly.”
Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy8:11

“We are no longer in a world where traditional SEO is enough. Now we need to be the source AI pulls from, not just someone who ranks on the page.”
Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy19:18

“Content briefs just because it's called a content brief doesn't need to be brief. It needs to be as detailed as possible.”
Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy28:33

“It's not that using AI to write blogs is bad. It's just that our prompts are bad. We're not feeding it very detailed prompts that we should to get the best output.”
Rank in BOTH AI Overviews & Organic Search: Topic-first SEO Strategy31:35

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