Sarah Tahar
Key takeaways
- 2:35Sustainable link building in 2025 focuses on integrated digital PR and brand mentions (citations) rather than individual domain authority metrics; 96.5% of web content receives no traffic, making quality over quantity essential.
- 20:51User experience and behavior (how users interact with pages) are now critical ranking factors; restructuring content based on user scroll patterns and table-of-contents jumps can yield 50% traffic increases within weeks.
- 24:56CTR (click-through rate) should be the focus, not just ranking position; top-ranking pages don't always receive the most clicks, and improving CTR can drive higher rankings independent of current position.
- 1:03:42Entity-based topic clustering replaces traditional keyword planning; create topic wheels connecting related entities and subtopics to establish topical authority and avoid duplicate, low-value content repetition.
- 29:12AI overviews appeared in 20% of tracked keywords as of November 2024 (up from 12% in August), with 60% of websites appearing in AI overviews also ranking in the top 10 organic results; brand mentions in training data are now as valuable as backlinks.
Questions Sarah Tahar answered
Small brands have an advantage in being agile and experimenting faster; compensate for fewer resources with more effort; free tools like Microsoft Clarity provide insights without cost.
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 202551:27
No specific automated tool exists yet; requires manual analysis of search results, LLM outputs, and reverse engineering to understand what sources appear in answers.
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 202552:28
In Sarah Tahar's words
“SEO has changed already. This is our traditional way of doing SEO right?”
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 202514:41
“Google doesn't understand the documents. Google imitates the behavior of understanding. Google's challenge is basically trying to tell you, you're ordering a cake and Google is trying to serve you the best cake without actually tasting the cake.”
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 202520:51