Taras Vasylyshyn
Key takeaways
- 3:04The biggest risk Taras took was transitioning from SEO team lead to CEO in Panem's early days, a leap that ultimately allowed the company to evolve into a more mature and scalable organization.
- 10:13Hiring the right professionals means prioritizing soft and hard skills equally, with emphasis on values alignment—avoiding candidates who lack accountability, resist collaboration, or reject growth mindset.
- 6:07Understanding your ICP (ideal customer profile), industry, and region is the main idea for problem-solving and creating better communication with clients.
- 8:08Panem's team grew from a flat structure with the founders as SEO team leads to over 100 professionals organized into departments with team leads, tech leads, project managers, and specialists.
- 11:21Taras advocates for focusing the industry exclusively on ethical and white-hat practices, eliminating sectors like gambling and adult industries to foster responsible business practices.
Questions Taras Vasylyshyn answered
Taras worked as a freelance SEO specialist and head of e-commerce before co-founding Panem. His vision from the start was to create a company that could deliver exceptional results to a wider list of clients while creating additional value for partners.
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem1:24
The biggest risk was transitioning from SEO team lead to CEO in the early days. Though uncertain he could handle the broader responsibilities and strategic decisions, this defining moment allowed Panem to evolve into a more mature and scalable organization.
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem3:04
Taras's mission is to integrate Ukrainian businesses into the global SEO and marketing community, demonstrating resilience and excellence. He is proud of building a strong team with diverse expertise and delivering outstanding results that help client businesses grow online.
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem4:36
The first step is understanding the client's ICP (ideal customer profile), industry, and region. This enables better problem-solving and collaboration by addressing specific client needs.
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem5:41
Panem has over 100 professionals organized into departments like SEO and PPC, with teams of five to seven specialists each including a team lead, tech lead, project manager, and specialists of various seniority levels.
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem8:08
In Taras Vasylyshyn's words
“Every experience, regardless of the role, provides valuable lessons that can help you grow and succeed in the future.”
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem2:02
“Switching from SEO team leads to traditional executive was a big step. I wasn't sure I would be able to handle this broader list of responsibilities and make the right strategic decisions.”
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem3:04
“I set up this mission because I believe that Ukrainian businesses are now one of the strongest voices of Ukraine in the world. It's about resilience, it's about excellence and showing the world we are capable to be trusted digital partners.”
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem5:06
“When we're hiring new staff, we look for individuals who align with our values and who can contribute proactively. We avoid candidates who lack accountability, who resist collaboration, or are not willing to embrace a growth mindset.”
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem10:13
“Content is king, but distribution is queen, and she runs.”
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem12:15