Travis Morz
Customer Success Manager · SE Ranking
Webinar & Conference Session
Key takeaways
- 4:0555-60% of car shoppers start their journey online, and 80% use video during purchase; 30% plan to buy entirely online, with online sales projected to reach 26% of used car transactions by 2025.
- 6:0875% of dealerships fail to rank for non-branded keywords; dealerships can compete with OEMs by dominating local search through location-specific pages, reviews, and local optimization strategies.
- 15:19The buyer's journey spans three funnel stages (top, middle, bottom); dealerships must create content for each stage—educational content attracts early researchers, comparison content engages consideration, and transactional content drives sales.
- 19:26EAT (experience, expertise, authoritiveness, trustworthiness) signals include customer videos, team credentials, brand mentions, reviews, transparent pricing, and fast-loading sites that build customer trust and signal authority to Google.
- 47:07JLR and Inchcape's stock locator case study tripled organic traffic from non-branded searches, generated 100+ backlinks, and produced 600+ qualified leads monthly by centralizing real inventory, optimizing for local intent, and applying schema markup.