Search Evolution & User Behavior

Understand how zero-click answers, personalization, conversational search, and changing user behavior are reshaping discovery.

40 episodes

37:06
Podcast & Interview
37:06
How SEO Copywriting Has Evolved With GenAI Search —What Works, What’s Dead, and How to Stay Ahead

Heather Lloyd-Martin explores how GenAI tools are reshaping SEO copywriting—balancing automation with human expertise and brand authenticity.

Podcast & Interview
28:06
Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI

Lewis Rennison reveals how to connect SEO to revenue through attribution, commercial keywords, and AI-driven search optimization.

Podcast & Interview
1:57:37
AI. CTR. Chaos. What the Smartest SEOs Are Doing Differently in 2025

Four SEO experts reveal how link building, topical authority, AI overviews, and user behavior are reshaping SEO strategy in 2025.

Webinar & Conference Session
1:03:19
GPTs Are Reshaping SEO: CTR Down. PR Up. Game Changed

How AI-powered search engines like GPT and DeepSeek are transforming SEO, driving down CTR while elevating brand authority.

Webinar & Conference Session
37:13
The AI reality: Navigating strategic shifts in SEO

Three SEO experts debate AI's role in search optimization, from efficient automation to the decline of website traffic from AI Overviews.

Webinar & Conference Session
35:26
Relevance engineering & Reddit wins: How AI Mode is rewriting SEO

Erin Sparks explains relevance engineering and AI mode's impact on SEO, emphasizing Reddit engagement and user experience over technical tweaks.

Webinar & Conference Session
33:38
How to show up in AI answers (not just Google links)

Will Scott explains how to optimize content for AI search engines using entities, semantic relevance, and structured data instead of traditional keywords and links.

Webinar & Conference Session
35:00
Why top of funnel content stopped working in SEO

Dale Bertrand explains why AI-driven search has dismantled traditional top-of-funnel SEO and how to adapt with video, interactive tools, and mid-funnel content.

Webinar & Conference Session
50:03
Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

How conversational AI and cognitive biases reshape SEO strategy in 2025 and how to guide—not game—search behavior.

Podcast & Interview
1:25
Navigating AI's Wild West - is SEO broken or evolving? #seoadvice #seostrategy

SEO professionals face an evolving landscape where uncertain manipulative practices may outperform sustainable strategies.

Short-Form Video
1:41
Google’s AI Mode About to Replace Classic Search? | AI SEO News

Google prepares to make AI Mode the default search experience as SEOs race to adapt.

Short-Form Video
1:42
Google Couldn’t Find It. These 5 AI Models Did.

AI models outperform Google at solving fuzzy memory searches—five succeeded where the search engine failed.

Research & Experiment
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