Backlink Research Guide: Authority, Gaps & Link Opportunities

To get a detailed analysis of any domain's backlinks along with valuable SEO data, turn to the Backlink Checker tool for help. Plus, stay on top of your backlinks with the Backlink Monitor. Start by entering a website's URL into the Backlink Checker Search box. You can choose to analyze a domain with subdomains, an exact URL, or a domain without subdomains. The Overview page here summarizes the analyzed site's backlink profile. Metrics like Domain Trust, Page Trust, let you know how authoritative the domain and page at hand are respectively. Plus, you can analyze the number of unique referring domains, backlinks, and anchor texts, all of which are clickable, by the way. On top of that, you can see data on toxic and broken backlinks. The graphs below show the dynamics of several datasets including Overall that displays a breakdown of the total referring domains, backlinks, organic traffic, as well as the Domain and Page Trust scores. And we have separate graphs displaying the history of new and lost referring domains and details on backlink acquisition.

Below the graphs, you can find and analyze the most frequently used anchor text in the site's backlink profile, get a breakdown of domains by their Domain Trust scores, and discover from which countries most of the backlinks come from. Under the Referring Domain section, you will find all data on the domains that link out to the analyzed website. You can see a table listing all the referring domains along with their Domain Trust scores, a list of associated backlinks, and the date when it was first spotted by the system. You can also filter data by domain, metrics, and date range, as well as export the data to a CSV or XLS file. On top of that, you're welcome to analyze new and lost domains in separate sections. Under the Backlinks section, you can see the analyzed domains total number of backlinks. You can choose to view only one backlink per domain and filter data as needed. Plus, you're at liberty to monitor the growth and decline of backlinks under the New and Lost backlinks subtabs. And if needed, you can take advantage of a paid feature to update data and run a detailed analysis of all backlink parameters.

The Anchor Text section shows data on the anchor text used in the found referring domains and backlinks. Explore them in detail in the table below and be sure to use filters here to easily sort text by the number of words they contain. Under the Pages section, you will find every domain page that the found backlinks link out to, helping you understand which pages are more popular in terms of getting links and which ones need work. The IP section offers insights about the location of websites that link out to the analyzed domain. You will find the total number of IP addresses and subnets linking to a domain as well as every found IP address. To track the status of each individual backlink, leverage our dedicated tool, Backlink Monitor. Besides keeping track of your own hard earned backlinks, you can also keep an eye on potentially good and quality backlink donors using the tool. Moreover, the Backlink Monitor provides additional information on backlinks including their processing status. It lets you know if the link is found, nofollow, or noindex.

And here you also have the possibility to leave notes on backlink prices, responsible managers, and so on. On top of that, you can upload a list of backlinks from another SEO tool. We've covered every section of the Backlink Checker and monitor tools. They are essential for understanding your site's SEO health, helping you strategize your link building efforts, and keeping tabs in your competitors. To quickly compare your and your competitors’ backlink profiles with the goal of building high-quality links and improving your search rankings, use the Backlink Gap Analyzer. In a nutshell, the tool reveals which websites are linking out to your competitors, but not to you. First, enter the main domain or URL that you want to analyze against your competition. Just be sure to choose your property type from such options as domain, domain with subdomains, or URL. Next, enter up to 5 competitor domains or URLs for comparison. Then click ‘Run Analysis’. Once the analysis is completed,

you'll see a table containing relevant information, such as: A list of referring domains for the analyzed websites. The Domain Trust score of each referring domain. The number of backlinks belonging to a particular referring domain. And then we have a detailed breakdown of each competitors’ backlink profile. By clicking on a number under any competitor, you will see every backlink that links out from a single referring domain, allowing you to get a better understanding of their link-building strategy and backlink types. Using the Filtering option, you can decide which of the analyzed competitors you want to study closer, plus you’re free to look at All of their backlinks and referring domains or only those that are missing for your website. And if your competitors have any backlinks or referring domains in common, the “All competitors” filter will highlight them. To delve deeper, let’s go to the Backlinks tab. Here you'll find the Domain Trust and Page Trust scores of every backlink, each link’s anchor text, and the domain it was found on. You can sort the links by DT, PT, anchor text,

or domain to make it easier to analyze backlink profiles. Remember, quality is more important than quantity. Only pursue credible backlinks that are relevant to your business. If you need to run a new analysis, simply click 'New Analysis', plus all of the data here can be easily exported. That covers the Backlink Gap Analyzer tool, which is crucial for quickly identifying, analyzing, and utilizing potential backlink opportunities that can significantly boost your site's authority and search engine rankings. If you have any questions, reach out to us or visit our knowledge base. Thank you for choosing SE Ranking and happy SEOing!