Find competitors keywords. Free and Paid tools
Learn how to find the keywords your competitors rank for on Google and Bing using three distinct approaches.
Google Keyword Planner and Microsoft Advertising (Bing) Keyword Planner offer free ways to discover competitor targeting, though they come with limitations.
SE Ranking's Competitive Research tool provides unlimited access to both organic and paid keyword analysis, with filtering by ranking position, search intent, and difficulty to identify quick wins.
The video also covers a bonus tip: using the Insights tool to spot new keywords competitors started ranking for in the top 30 within the past month, helping you capitalize on emerging trends before they become saturated.
Do you want to know how your competitors are ranking on Google and how you can do it too? The key is in their keywords. Today, we’ll show you three ways to find competitors’ keywords—plus a bonus tip you won’t want to miss. Let’s dive in. First up—Keyword Planner by Google. It’s a free tool that helps uncover competitor keywords. All you need to do to see the keywords your digital rivals are targeting in their campaigns is: Open Keyword Planner Click Discover new keywords Select Start with a website Enter your competitor’s domain, pick a language & region, and Hit Get Results Done! Keep in mind though that Google favors paid search data and groups similar keywords together. Next, let’s talk about Bing Keyword Planner. It works similarly to Google Keyword Planner but with data pulled exclusively from Bing’s search. All you need to do: Open Keyword Planner and choose Search for new keywords using a phrase, website, or category
Then, fill out the form and add the website or URL you want to analyze. That’s it! Keep in mind that Bing’s data comes from Microsoft Ads, so while useful, it’s more limited for organic SEO insights compared to Google. Now, if you want unlimited access to competitor organic and paid keywords, SE Ranking gives you the full picture. Start by entering your competitor’s domain into the Competitive Research tool. Study the Keywords tabs to see all the keywords your competitors rank for in organic and paid search. Analyze key metrics: Search volume, keyword difficulty, and SERP features. Filter by ranking position, search intent , or difficulty to target easy wins. Want to see what your competitors rank for, but you don’t? Use the Competitor Comparison tool to analyze multiple sites side by side and uncover keyword opportunities.
Now, for the bonus tip—find new keywords your competitors just started ranking for! Open a project and go to the Insights tool. Check Competitors’ New Keywords to spot search queries that your competitors started to rank for in the top 30 over the past month, along with search volume, keyword difficulty, position, and other metrics. This is super handy if you want to find emerging trends and new ideas. Now, over to you! Start researching competitors' keywords with SE Ranking to gain a competitive edge. Try it out today—link in the description!