SEO Careers & Leadership

Explore SEO career paths, leadership lessons, salaries, team culture, and the experiences of agency founders and practitioners.

18 episodes

32:19
Podcast & Interview
32:19
The SEO Agency Rollercoaster with Olivia Tapper and Thomas Phillips of DTC SEO Agency

Co-founders of DTC SEO Agency share how they scaled two ventures while navigating AI, team building, and the future of search.

Podcast & Interview
13:24
The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem

Taras Vasylyshyn reveals how Panem scaled from two founders to 100+ professionals while maintaining ethical practices during wartime.

Podcast & Interview
31:30
The SEO Agency Rollercoaster with Becky Simms of Reflect Digital

Becky Simms reveals how she scaled Reflect Digital from £3,000 to a psychology-powered agency while pioneering four-day workweeks and AI-human integration.

Podcast & Interview
26:29
The SEO Agency Rollercoaster with Ryan Shelley of SMA Marketing

Ryan Shelley shares how he scaled SMA Marketing from a side hustle to a specialized SEO agency rooted in faith-driven values and technical expertise.

Podcast & Interview
21:37
The brand strategy top SEO agencies use (but never share)

Myriam Jessier reveals the branding secrets SEO agencies use privately: define your USP, craft brand values, tell a compelling story, and build a growth flywheel.

Academy Lesson
2:05
Is Your SEO Salary Fair? Find Out Now!

Over 73% of SEOs feel underpaid—Rejoice Ojiaku breaks down salary data and reveals how to break through the earnings ceiling.

Research & Experiment
29:19
How a Teacher/DJ Built a $100K SEO Agency (in 12 Months)

Teacher-turned-DJ built a 42-client SEO agency to $100K in 12 months using systems and AI.

Podcast & Interview
1:45
What the Top 5% of SEOs Do Differently 💼

Data reveals how the top 5% of SEO professionals earn $150K+: leadership roles, freelance status, and US location.

Research & Experiment
1:15
When SEO Is Scarier Than Halloween🎃

SE Ranking team turns SEO nightmares into Halloween memes and humor.

Short-Form Video
2:51
Is SEO Really Dying? | BrightonSEO Industry Recap

Industry experts debate whether SEO is dying amid AI search evolution and discuss evolving goals and KPIs.

Short-Form Video
13:19
What top SEOs do differently to land clients

How top SEO agencies niche down, raise rates strategically, and attract high-value clients.

Academy Lesson
22:07
Easy Ways To Get More Clients For Your Agency!

Myriam Jessier reveals how agencies can attract clients by owning their narrative, embracing the Pratfall Effect, and turning social DMs into deal flow.

Academy Lesson
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