AI Just Plagiarized AI Research — And Google’s AI Mode Got Personal | AI SEO News

AI just plagiarized research about AI plagiarism. Yes, you heard that right. A viral post citing “Oxford researchers” about AI-generated content turned out to be pulled from someone else’s paper entirely. But that’s not the only crazy thing that happened in search this week. Let’s start with the ongoing SEO vs GEO feud. The query “GEO” triggered a wave of jokes after Gemini served a classic geographic definition. No “Generative Engine Optimization” in sight. Pedro Dias landed a hard hit, saying “GEO can’t even make GEO happen.” And Lily Ray added, “Can’t wait to use this in a conference deck.” In short, not even Google’s AI engine is ready to adopt AI search terms yet. Next up, Google AI Mode just got personal. Some users are now seeing a small note under the AI Mode search bar: “Based on your Google activity.” That means your past searches, clicks, and even chat history may be shaping your AI results. Barry Schwartz confirmed the rollout, but only for signed-in users. So yeah:

AI Mode is starting to remember who you are. Also, If you want to keep track of how AI-driven search is evolving, check out SE Ranking’s AI tools. We surface live insights from AI SERPs so you don’t have to dig through them manually. And finally, that copyright story. Ask Perplexity posted that AI now makes up nearly half of all web content. Turns out it was actually from Graphite’s white paper. Marcos Ciarrocchi called it out publicly: “Oxford researchers?! That’s our white paper.” Ask Perplexity hasn’t even corrected this mistake yet. Which makes the irony perfect: an AI-generated post accidentally plagiarized real AI research. That’s this week in search: GEO won’t catch on, AI Mode’s profiling you, and AI just tore up copyright law. Subscribe to SE Ranking for more weekly whirlwind updates. New episode, same time next week.