Do Follow Podcast

Join in-depth conversations with search and marketing specialists about the strategies shaping their work.

8 episodes

Jessica Redman unpacks playbooks for earning visibility across Google, TikTok, and AI answer engines through trust-based brand strategy.

How conversational AI and cognitive biases reshape SEO strategy in 2025 and how to guide—not game—search behavior.

Alex Moss explains how schema and structured data must evolve for AI-driven search engines and LLMs.

John Reinesch reveals the long-term foundations of local SEO success, from consistent reviews to mobile-first design.

Lewis Rennison reveals how to connect SEO to revenue through attribution, commercial keywords, and AI-driven search optimization.

Platinum Google expert Claudia Tomina reveals how AI is reshaping local SEO strategy and which core practices remain essential for 2025.

Heather Lloyd-Martin explores how GenAI tools are reshaping SEO copywriting—balancing automation with human expertise and brand authenticity.

SEO Manager Rejoice Ojiaku explains how to optimize content for AI-powered search engines while preserving brand voice.