Adapting SEO for Generative AI: Creating Content That Serves AI-Powered Search Experiences

[Music] the future of marketing it is still all about understanding user intent deeply and creating content that serves those needs comprehensively hello and welcome to San Kings do follow podcast here we hold regular talks with SEO and digital marketing experts to discuss how to SEO topics and share actionable insights with the SEO community so subscribe to stand top of everything going on in SEO today we're going to be discussing how to adapt SEO for generative AI or how to create content that serves AI powered search experiences to shed some light on this topic we've invited Rejoice oaku to come on who is an SEO manager at Nelson bosic unlimited an e-commerce and B2B expert an award-winning diversity and inclusion Advocate a speaker at Global conferences the co-founder and content and partnership lead at B digital UK that was a lot that you have a lot of going things going on be happy to find out more about it welcome to the do follow podcast Rejoice it's great to have you with us it's good to be here thanks for having me awesome so if you don't mind I just want to find out a bit

more about you and just jump right in and and ask you how you got to where you are today just share us a bit about your journey into SEO how you got to Nelson BOS unlimited and how you managed to have your own something going on at the same time so I'll be happy to learn more about B digital UK as well yeah um so I started SEO when I was um in a grad scheme so after I finished my masters I joined a gradate program and the first um placement I was put in was within the SE team um so I kind of just stuck with it there started out quite um General so doing all of the seos technical audits content off page um and throughout my career I kind of wanted to Niche down and predominantely focus on content so I started to kind of slowly you know Drift from the account management to then content strategy and just mostly like everything content so and how I kind of end up at Nelson BOS talk was mostly because um throughout my career I was within like e-commerce and b2c um

clients looking after them so I didn't really have a lot of I had some B2B but not quite a heavy amount but because our content strategy sort of looks different for b2c B2B so when the opportunity came with Nelson BOS was really really interesting because it was um B2B focused but more on like the pr and content side of things and I thought what a way to kind of you know still stick with the creativity and enter the B2B space um so that's how I sort joined Nelson buster but throughout when I was at um Neo media world and I was the global SEO account manager um I had co-founded be digital purely because I wanted to kind of increase the inclusivity in in terms of finding other black marketers who are in marketing because at the time being new you don't really I didn't really see people like me or just knew who they were the community was created to kind of learn help people you know educate people around what marketing is cuz whenever they hear marketing they thought it's is social media and me doing SEO Which is

far from social media thought oh no there actually other channels there's actually other things available so B digital was then born and then we've just been educating Black Talent um and kind of doing job postings collaborating with other companies to help us with like events for educational purposes help us with like software access as well um giveaways and just like um working with people to kind of build on um diversifying their pool of applications and we've just been going for like four 3 four years now um and it's been really really good we have like um loads of like members around like think more than 400 members now and across Twitter linkton um WhatsApp and it's just been a really great Community because we've seen quite a lot of beautiful success stories of people who weren't in marketing now in marketing people who you know didn't have jobs or knew anything about um you know the landscape to building connections so it's been kind of a really fun um Journey so yeah yeah kudos to you for

starting something like that helping our people get in the community leveling up the the community so that's always that's always good um I just wanted to jump in into the topic a bit more so do the segue so we're going to talk talking about these AI overviews Chad GPT people using that for to search for things and some things come up as results uh so that that is the the core of of our discussion today so with with the rise of these capabilities how do you see the the AI powered search experience changing the SEO landscape how we approach SEO um so I think generative AI is fundamentally shifting how people interact with search engines and it's a I guess it's like a new notion for us because everyone typically just relies on the normal Google search but traditional search engines sort of provides a list of links which is how it's presented on the Pages whereas when you look at AI powered search experiences like chat GPT Google B even AI overviews it now aims to deliver

direct answers and summaries so this change effectively means that content creators or people who you know or Brands and businesses must now think Beyond ranking um on the first page of Google so instead their focus needs to shift on creating content that AI tools or AI search engines can easily interpret and repurpose into more coherent contextually relevant responses so the focus is I guess moving from more keyboard based optimization to more content intent content and intent driven you know context that that's going to serve that us experience I think that's where the shift is at the moment yeah we'll get to I'll ask you the more detailed questions later on but right now I I wanted to ask you um what challenges like uh uh what what are the biggest challenges I already have a couple of challenges that we experienced for example as a company and what are the opportunities that this technology presents to content creators who aim to optimize their presence online just in general online because I think it's about branding also right so there's

just so much involved and we just have to start like you said at the very beginning like Oh I thought uh marketing was just social media I know it's it just it just keeps growing right so once again just to reiterate my question so what are the biggest challenges and opportunities that businesses can can see from this just right now let's just take a like a snapshot in time and just talk about what the situation is right now yeah so I think when I think about that the challenges I think the main challenge is that generative AI at the moment I think people are worried that it's going to bypass traditional website traffic um because it's provided more direct answers within the search interface so um people are not necessarily clicking into the the website or the landing page so this can reduce clicks to websites because AI is you know is giv those direct responses however I think even with that challenge the opportunity lies in becoming a trusted source that AI tools can rely on so the the opportunity there is to build on Authority so if your content is well

structured for example authoritativeness and answers user um questions will clearly um will provide a higher chance that AI will reference your material so that the aim is to understanding There's an opportunity to understanding you know natural processing languages that AI use and this will sort of help um Brands create content with a clear purpose and it gives Brands more opportunities to have more structured data and adhere to the eat principles uh and S of keep that keep that in mind so that when um customers are searching and are getting those direct answers AI tools can now look at Brands and businesses as a Authority source for them to be presented to their customers from a direct response perspective one of the things that I've personally been well not struggling with but we've been thinking about how to uh benefit from this is like uh getting to come up for for not branded searches but like Brands need to come up as results for example we work I work at s ranking so it's an

obviously it is a SEO platform we have known competitors out there it's just a matter of understanding I haven't had any uh chance I haven't seen any results when I have the basic query uh I have not seen us come up for answers because it just usually lists like maybe five compies and then it just stops but when I think about traditional Google we we make use of this qu query of this real estate to put up an ad at least we we have an opportunity to do that but with like search GPT and AI overviews sort of taking that into a different direction we are really struggling with understanding how even to work with Geo like generative engine optimization to understand how to benefit from this because uh like you said zero traffic uh sorry zero clicks I understand that for example I have a lifestyle blog and I'm just sharing ideas right that idea can be pulled up into an AI overview and nobody will even know somebody just the user will benefit from it right so that is one issue that is like even worse than the situation that I'm talking about even with branded searches coming

up this is sort of like a continuation of the previous question in your experience is there anything specific that we can do to come up as a result in an AI search just we don't need need to focus on one type of uh query it can be any type of query just like with your experience is there anything that you can suggest that works other than uh optimizing the metadata the schema markup uh having all the technical stuff in there is there anything that that has proven to work for you I think if anything when it comes to S context and and content you know creating I think Brands need to focus on Clarity depth and context so when we creating you know a lot of the content that we want to serve there needs to be more clarity there needs to be more depth so because AI driven um search it does thrive on well structured very easily easily digestable um content and that content that answers um user queries comprehensively so using structured data it it will help to make your content

more understandable to machines um and there's so many other content formats I think some brands are not tapping into does ser these these AI search engines so you want to sort of look at you know creating FAQs or look at how to guys and detailed guys that that you know sort of answer that user query and additionally you wants to ensure your Brand's voice is present across your content so that even when AI summarizes it your unique perspective um Remains the Same it is about refocusing your mind and refocusing how you approach content in terms of or how we think to think about content creation so rather than you know relying on keywords and backlinks you want to consider how can this content be best represented and interpreted by AI systems and like I said before there's so many other other ways and I think you got to think about the ways that it will enhance the richness of the content so as I said the fq p is structured data and these signals will then improve the chances to be featured in AI outputs it

doesn't you know hurt to stay up todate with AI systems like Google's sge and you know Microsoft being chat and how and understanding how those um systems and how those machines are pulling information from websites so I think once you have a better understanding with that and what sort of content and does better on AI search engines then you'll be able to adapt and shift how Brands um create their own content for the for the audiences I realized that Geo the generative engine optimization is a new buzzword and it maybe is a buzzword so my question is do you actually integrate any specific tasks or approaches to your marketing activities to specifically serve the idea of coming up as results for AI overviews or like an AI powered search so because right now our team for example would just keep keep trucking keep doing our thing keep optimizing keep pushing out unique content like researches so we've been focusing on researches just to make that unique add that value so that this is

specifically us so I'm I'm wondering is there anything that you do specifically uh like you opened up a new I don't know vector or a new team or an expert just focusing on specifically getting better Geo results because right now it's just integrated into marketing for us and I just wanted to know if there's any anything that we should be on the lookout for yes I think um in terms of integrating it within your you know integrating G within your um workflow I think you I think it starts by thinking about the types of queries users might ask conversationally so we need to so I think initially for us we have to move a way from looking at queries is just you know those standard words and thinking about how um now consumers who do sort of um rely on you know AI search engines and you know do like those AI responses they will start to ask um the queries in a more conversational way so thinking about the different um conversational topics so a lot of times now the focus with AI I feel is more steered towards more longtail keywords because those

tends to be more conversational so the the whats the house those sort of modifiers so for example instead of focusing on generic keyword so like I said focus on the questions comparisons the how-tos those are what the AI systems are more likely to summarize and again this goes back to you know incorporating when creating your content the idea of schema markups because you want your content to be more machine readable structured data sort of allows that to happen because it helps AI understand content and hierarchy so when we are sort of creating those contents don't forget to create what would that look like from a schema perspective and additionally another thing to I guess put into your workflow is to diversify that content format so we have to shift away from the mindset than our work for that not every content needs to be a Blog not every content needs to be um the standard essay like blog but AI tools can still pull from text video podcast images so having content across various media types increases your

chances of being reference and it's also important to keep auditing how your Brand's content appears on AI searches so if the messaging isn't accurate or complete you can then be able to refine your content to better match the questions users are asking so there's so many ways you can incorporate the um the different workflows within Geo that doesn't move way too far from the normal SEO way but is now understanding what does um AI machines like and what are we not doing and then filling in those gaps so if you're constantly sticking with blog form content think about how can you answer queries or answer these more conversational um queries in other formats can is it better answered within a video or an image and so on and you know not forgetting those um other knit bits things that we can do so if you do have images not forgetting the old text um but if you do have long form blog or videos not forgetting that structure data because you want to give the give the AI machine as much information as you can so just getting into the habit

of doing those within your workflow and having those checklist do we have the schema for it you know is it Diversified and I think that will make it easier to incorporate goo into the workflow that you already have within your business we've been talking about AI but with regard like to just a A system that processes the information that we create as humans what about if we include AI in the process of creating this content does this change the picture I I understand that it does but it just like what if we just ask AI to create stuff for AI how can we remain like unique in terms of in the eyes of the search engine primarily because we're right now we're talking about AI just uh looking at everything no human interaction involved just just analyzes the data and puts something out so uh how do we stay true to ourselves to tr our business show our not necessarily diversity but like our unique selling point or whatever it is in your experience is is it possible to create content that will work do magic create wonders if it is created through AI I think yeah there is a way to um to sort of maintain your

Brand's uniqueness when it comes to voice especially even with AI generated summaries so you want to ensure that your brand tone and messaging are consistent across all content that's even regardless of AI or regardless of any sort of machine learning engines your Brand's tone and messaging should be U naturally consistent and this is simply because AI systems they pick up on rear curving themes and re curving phrases and structures so if your content is consistent and it reflects your Brand's identity then the AI is likely to retain those elements you still want to use branded phrases is and especially storytelling techniques and case studies to make your content stand out so authorship signals also play a role um and that clearly IND indicates who is responsible for the content and why they expert so if you are within the health sector or anything that is classified under your money your life so Health finance and all those things you want to make sure you know you have authorship signal so if you are writing a Blog about keeping healthy or how to

maintain finances add an auor ship to it give the person who has Wren that blog a degree of credibility to show why they are are experts to talk on that subject um another way to sort of um do this is again going back to rest structure data and metadata and this can reinforce your Brand's identity so monitor how your brand is being referenced in AI outputs and then adjust your content if the summaries aren't accurate it is a matter of make sure you're going back and seeing that how you want your brand to be represented is how it is actually um being served to um consumers and by providing clear and concise content in your own Brand's unique perspective it helps ensure that the voice remains present across the board so making sure you're understanding your own Brand's common themes and the power of Storytelling would help you do that as well so so yes there is definitely a way Brands can ensure that your voices are unique um but is there different processes in how you sort of do so I was just thinking about like um these AI

over reviews and chat GPT stuff like that it just looks like something that only the end user can benefit from as a business I'm always thinking like okay we know about it we're talking about it like at this at this event but what is the end goal of it like for businesses like is it is it actually uh is it really worth the effort of just writing a a Blog that does not mention your brand and having that information maybe you could have a controversial point maybe you have a unique recipe from your grandma and you want to share it online maybe but that is is that enough for you for you as a business business to benefit from it because it right now it looks like we're all just feeding Google information and Google is going to get the thumbs up from everybody not us so I'm just thinking is it even worth it like what is the because we've been talking about AI overviews for like a year now discussing these things and a year has gone by do has your attitude changed do you think that it is still going to be beneficial to businesses is it going to be only beneficial to users what is your standpoint on this um I think it's beneficial to both I think in terms of the the value it brings for

businesses is that with AI a lot of things can be can be automated AI is fed the data so the data that is is sort of used businesses can pull value from it and sort of look at audience insights and look at trending topics or look at um things that make it a lot easier because before AI I think a lot of things all you know a lot of things businesses do especially from an a perspective a lot of it quite manual but and I think that is the benefit it has for for businesses is that we are now able to automate the things that we do to make sure that we're providing results a lot quicker to make sure that we are actually really tapping into the consumer consumer insight and for consumers AI is always going to be beneficial because um you know consumers are not wasting time looking for information it serves directly they know where to sort of look it consumers are even using AI to automate their you know everyday tasks that they do be it you know creating drafts be it creating

different topics that if if they do want to start doing you know content creating be it even just making their day-to-day lives a bit easier by generating lists and so on because now ai is embedded in everything from grammarly all the way down to you know search engines even now down to Instagram um direct messaging AI is now being Incorporated because the whole thing is convenience so for consumers AI just makes things a lot easier a lot more convenient for them so I think the benefit can be seen as both ways um and it benefits come from how people are using that AI machine or the AI capabilities yeah I appreciate it Rejoice um I have a question about um like you said that you started B digital UK because you didn't see any people who are similar to you out there you didn't see anybody but and you didn't probably read any content that you felt was related to you how important is it to diversify content diversify your approaches to make sure that you're including as many people as as possible

with regard to a as well as AI generary content and AI overviews for example just to give give you an idea so you you are asking something Google you're asking at something and it's giving you I don't I don't know how say properly but like a white answer like for white people if that if that is a way of saying it and that immediately you're pushed away from it right so how important is is it to to to still push this with regard to the global Community being more I want I don't want to say woke I want to say just uh understanding have a better understanding of what is going on everywhere so basically just to reiterate how important it is to uh have diversity and inclusion in in SEO with regard to AI um capabilities of like search spots and with regard to automation with regard to creating content through AI I think personally for me diversity inclusion are very important in SEO because search engines and AI systems should reflect a broad spectrum of user experiences and perspective and because AI systems learn

from the data that they fed and if that data lacks diversity then the AI output will also reflect those biases and is very important because content creators you know they need to ensure that their content is inclusive and representative of different cultures genders abilities and experiences and it can be achieved using different diverse sources so including voices from underrepresented communities and avoiding stereotypes even even in the way we you know are writing the content and we're talking about certain communities understanding the nuances of those communities what what's the correct language to use what's the correct terminology to describe something describe something in so this allows you to to demonstrate that eat because it involves showcasing your real world expertise and it's about providing transparency about authorship and credentials and citing repal sources so if you are creating that inclusive content making sure that the authorship is also reflexive of that and for

businesses this also means that creating content that speaks a diverse audience and addresses the unique needs it becomes a lot easier for those different audiences to digest information inclusive content does not only improve your eat signals but also ensures that your brand resonates with the wi audience because Brands want to reach as many people as possible and you need to ensure that your content is applicable and relatable to everyone and not just a particular set of people so ensuring diversity inclusion is is adapted into your process even adapted into the ethics of your work um it just it it makes it easier because the data that you feed AI will then give you a much inclusive output is it always the best way to cast a wider net cuz when you say like we want to reach everybody is that really possible is that even the right way to approach a business like because you know you have to have these the four WS of your business just and What Makes You unique so I would I wouldn't go to a

company that has a landing page for Asian for African for different continents I would just think like oh my God they're just so full of it and they just want to cover everything they have a whole team just trying to give me this false sense of relation to this to to this business so in your experience has it been do you get better results when you specifically focus on your community on what you do best and then you connect with more people and on a and a on a much better stronger connection so for my when we working on the different content we want to push out to push out from be digital for example so a lot of it is is centered around you know we predominantly serve one Community but even in that Community there's different facets in terms of people of different um religion um people different you know sexualities age and genders as well so you can't necessarily Target everyone but I think you can be specific in the language you're using so if you are going to speak about a particular

Community or you are even if you break it down into your different personas of you know the buyers or consumers that you want to Target having that Persona it is about making sure that Persona does not have any stereotypes in it and you know those stereotypes are not going to cause any sort of bias so when we are speaking you know when we are targeting the black community for example very particular in the nuances and the language use and the terminologies that are um are not are not insensitive to them so if you are a business and you want to sort of Target a wide spectrum I think it it will serve you better to understand um nuances of that Community even if for example you are selling a hair product and or no like a skin product for example and you know you're within the Health Community or you with the medical field there's so many biases already in that space so just understanding how can our content not feed into that bias and how can we make sure that we are talking about people if

we are going to reference on different communities how are we speaking about them in the language that we use within content because if you're feeding that back to an AI machine and you want to get an accurate output you need to make sure the data that you have is accurate and void of um stereotypes and void of biases and I think that's how best is sort of approach it you don't have to Target everyone but those who you are targeting even if it's quite wide in terms of demographic or or age or or G or gender or sexuality just make sure how you're describing how you're talking is true to those people's um real life experiences um whilst obviously still maintaining the the brand messaging and tone that you have how do you see the relationship between Ai and human creativity evolving in the coming years because I've read recently that this year is going to be all all about AI agents so you said some up and it just does the work for you once again with regard to because yeah I always want to come back to the bigger topic that we have uh that we're discussing today so just once again how do you think the

relationship will continue to evolve between us uh and the AI with regard to content creation and with regards to AI powered search so I think AI will increasingly be used for more repetitive and datadriven task and I think that's the best way to use AI to kind of again through automation those repetitive tasks you have to do I think AI will be able to handle that and is will be really good at handling that but the human creativity aspect of it I think that will still remain essential for things such as storytelling and emotional resonance and originality um so where AI can assist with ideation research even drafting content but I think humans are the one that brings the nuance and humans are the ones that brings the empathy and unique perspective that AI tends to lack again AI is being fed the information but it lacks that Nuance it lacks that empathy that we as humans can evoke with language and evoke with different content formats so in the future the

best content will be a blend of AI efficiency and human creativity and I think that's where the relationship lies because businesses will need to leverage AI for scalability but they have to do so whilst ensuring that their content remain still has that human touch and this balance will sort of allow Brands to create more content at a faster Pace with that sacrificing quality or authenticity and ultimately AI will be a tool to then you know enhance human creativity and not necessarily replace it I think the fear is people are looking at it from a replacement perspective and not an enhancement perspective um because it's very you know the the language um and tone and nuances that certain communities may have or certain terminologies of where putting things that would come from a human mindset because again we have that Nuance we have that empathy and I think AI will be used to make the the production of that a lot faster and a lot more efficient throughout the last year I've been noticing this is

specifically with regard to YouTube but I'm going to transition the question into search for example on YouTube I see a lot of videos that once I click on them I can hear that that that an AI is talking and I can see comments and I see that maybe it is created created by AI for AI that is sometimes the case because it looks like people just want to get like clicks and stuff like that get a lot of Engagement through artificial means and uh is there is that a risk that um Google search for example also faces because maybe people want to have more social signals and they'll just send Bots maybe they'll just send a bot to read your article and just stay on the page for 10 hours is is that a risk that we are risking I think it is a a risk that we're taking if we are just trying to sort of automate a lot of um AI produced content and a lot of AI produc used um headlines and so on and so forth but I do think Google is also able to put a restriction on that even if we look at the last um Court updates I think happened in March last year

where it was focused on kind of penalizing Brands who are just Mass producing AI content for the sake of ranking for the sake of just wanting to to come up on Google search because what that shows is you're not thinking about the user in the Center you're just thinking about the rankings and the and the um number side of things which is not NE necessarily bad but if you want the brand loyalty if you want to sort of build on you know users seeing you as a credible Source seeing enjoying your content sharing the content engaging with the content that you're producing Google is still people first and Google is still trying to make sure that user experience is not disrupted so there was quite a lot of websites that were penalized because there was just a mass production of AI generated content so I do think it is a risk if your brand and that's what you're doing it's a massive risk and it just shows that users are not at the core of what you're doing and therefore the question then is are you

creating content for users to actually engage with and to actually share and to actually find um some sort of enjoyment reading it and want to come and reading it or are you just producing the content because um now ai just allows you to faster and once we get to a place where we're not user focused anymore then what's really the point of search because brands are trying to connect to other consumers and for us to do that you still have to be quite human about it you still have to kind of produce content that are relevant and content that actually answering queries and not just the fact that you want to push out content for pushing out content sake I personally love putting words together into sentences and stuff like that so this is something that I would never give a chad like 100% all of and just substitute it but yeah I'm want to bring our discussion almost to a close I have uh one question before we get to go to the takeaway in your experience are there any Technologies tools resources that you keep an eye on just to make sure that you're staying uh ahead and

know about everything that is going on just so that our listeners also add that to their list of reading materials yeah so so are a few like AI tools I've kind of played around with and and think they're really really good so they for especially for right a perspective even generic marketers that can use AI powered search experiences to enhance um the the content I do think stuff like um Google structure data markup helper is essential if you want to ensure your content is machine readable because it does look at the Dred data it will tell you where the errors are I think that's really good um way to kind of find out what's the best structure data to use Surfer SEO Surfer SEO can also help optimize content for natural language processing tools we have amazing AI tools such as answer the public now which provides insights into user experiences or user questions and queries because you you can type in a particular um topic be whatever that Niche your brand serves answer the

public has a great way of sort of pushing out um loads of insights into user queries and you can use that to sort of help guide content creation and we all know chat GPT Jasper AI are great for ideations and they're great for drafting especially when you're trying to scale content production um and you sort of need to have those quick content ideation so by even doing your own keyword research or doing your own research online you know and inputting that within chat GPT or Jasper Ai and that could sort of produce different contents that you can think about and content that you may not have thought about it can be a lot it s of simplifies that process and there's there's so many many other other you know AI tools that you know people sort of use to you know either rewrite things I think even now with quillbot has an AI generated aspect to it even and I think quillbot is great to even use um for as a marketer for like your everyday task if you're sending emails great way that you know

is is a extension that you can attach on your Chrome for example and when you're sort of sending out those emails it can help correct grammar correct sentencing correct even tone so again helping you just get through the your work day faster um and that's kind of really really you know important especially for marketers who are always busy but there's so many different AI tools to sort of explore I think there's literally lows that you probably can't get through get through enough but those tends to be the ones I'm always going back to especially J for AI chat GPT clae AI those ones are are really good and I think now people are enjoying um creating AI IM imagery so you have the things that mid Journey as well which you know is in you know outputting quite high quality pictures and just just by giving it prompts so and you know and that sort of saves time on copyright issues and so on and so forth so those are the different tools you know that I've seen been used and I think art can be great to sort of incorporate into your workflow um for from a productivity

perspective and content creation perspective yeah I think we're going to be looking at the good old days back you know just like reminiscing like it was a different time completely because right now we're just full gear switching up to AI everybody if you're not using it you're missing out you're just going to be falling behind the competition with regard to the the scale that this happens on uh all right Rejoice I would have one final question which is a takeaway what would you offer to our listeners who are eager to start adapting SEO strategies for the future dominated by generative AI absolutely I think the feature of like the feature of SEO the feature of marketing it is still all about understanding user intent deeply and creating content that serves those needs comprehensively so and it's very important to know that AI tools are designed to serve humans um so keeping your content human Centric is still very critical even though we have the help of AI so still focus on Clarity still focus on trustworthiness and expertise within

your content really use structure data to make your content more accessible to AI system systems you want to stay adaptable because you know the SE landscape is forever changing and it's changing quickly you know those who are more flexible and willing to experiment will always have an advantage and you always want to keep your Brand's unique voice at the Forefront you know making sure that you have a consistent tone a consistent messaging throughout your content strategy and the brands that do succeed in in a in the AI era will be those that are focused on building trust and offer real value through trust and real value through content to the audiences appreciate it realize that I'm done with the questions I just wanted to give you an opportunity to plug your your company your services anything if you want to have where can people find you maybe you want to expand your community just this is a great opportunity just to let people know find me on LinkedIn joose Jau um I'm always on LinkedIn if you want to S support us would be digital um in terms of like providing training to our members yeah

you can re chat to me on LinkedIn and again if you're B2B business who loves you know once creativity and PR content then yeah Nelson buer limited is the agency for you and yeah so I'm always on LinkedIn so more than happy for people to connect with me on there great thank you rejoice so I'm going to do the outro and say that today Rejoice or jao shared with us her expertise and insights on creating content that serves AI powered search experiences I hope our listeners are already inspired and already coming up with new ideas on how to create content that will be featured specifically in AI driven search like Ai overviews and Chad GPT once again thank you rejoice for taking the time to be here with us sharing your knowledge with our community and to our listeners thank you for tuning in be sure to subscribe to the do follow podcast and we'll see you in the next episode [Music]